Elaine Safier recently joined Mind Gym as Chief Digital Officer to lead the Digital Business and manage the company’s Operations. She developed the company’s new digital strategy and is bringing together a team of product, technology, data science, sales and marketing talent to build a behaviour change e-learning platform that will change the way some of the largest and most forward looking organisations develop, motivate, and retain their most valuable resource, their people. Elaine also currently sits on the Digital Advisory Group at Rambert, the contemporary dance company, and advises the Board at River Valley Technologies, a high growth technical publishing platform.
Whether in large corporates, scale-ups, or start-ups, Elaine has always been drawn to developing and leading businesses where emerging technologies create new customer propositions and business models that drive exponential growth.
Until 2019, Elaine was Chief Commercial and Operating Officer (Digital Channels) at HSBC, where she led a global team rolling out and managing public web and digital experiences across 38 markets, driving significant revenue growth as part of the company’s multi-billion-dollar digital transformation initiative.
Prior to HSBC, she was MD International at Atosho, a start-up creating the first ecommerce platform to enable consumers to shop directly out of any digital content, where she expanded the company into the UK and France and developed a new business for online publishers. As Chief Commercial Officer at Tradedoubler, she led Sales, Marketing, and Operations across Europe and Latam and achieved double-digital revenue and profit growth in a company reinventing itself in the face of significant threats from the new adtech players. She also spent a few years building digital TV/VOD services for broadband players, including Cable & Wireless, taking advantage of iptv technology innovation to ramp up telco revenue and margins.
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