Using Human Centred Design in a Technology Led World

This webinar is an introduction to 'human centred' aspects of product, service and even operational design.Many of us working in technology led businesses are naturally biased towards seeking out and designing solutions for technical challenges. However, it’s equally important to consider the ‘human centred’ aspect of design, addressing the customer problem to be solved with a strong sense of empathy. In the current challenging environment, companies driven by this genuine sense of empathy combined with an inquisitive nature, are using this unique opportunity to strengthen relationships externally with clients, suppliers, customers and end-users. 

Elaine Baxter is Director of Boutique Innovation.  She helps teams create new products, services, propositions, processes and even new organisational designs.  Utilitising a series of innovation acceleration and user centred design methods along with in-depth industry experience and insight, Elaine helps teams to think and work differently.

This webinar will be an informal introduction by Elaine with opportunity for discussion and questions.  Hear more about Elaine's insights into successfully using human centred design in global organisations and why keeping the end user at the heart of everything we do is critical to outstanding product and service design.

Webinar Outline: 

  • Intro to Elaine.
  • Intro to human centred design and the principles of using it in innovation acceleration. 
  • What the design thinking process looks like.
  • Relevant case studies to exemplify best in class human centred design.


Who is this Webinar perfect for: 

  • Product and Service designers
  • Product Owners, Engineers, Managers
  • Human Resource Managers
  • Organisational Leaders. 
  • Anyone who wants to focus on getting the best out of people in their business and creating better outcomes for customers.

Date: Wednesday 15 July

Time: 11:00 – 12:00 BST

Presented By

Elaine Baxter

Director @ Boutique Innovation

Elaine Baxter is an innovation specialist, passionate about bringing physical and digital innovation to life. She sets a clear vision, creates opportunities and drives teams to achieve unexpected results.
An accomplished practitioner of user-centred design in industry, she has delivered across all stages of the innovation cycle from process engineering and manufacturing to leading large industry / university collaborations on new technologies.

Elaine successfully established and ran the first innovation accelerator at Procter & Gamble Luxury division and again at Coty, driving innovation at pace for some of the world’s biggest brands.

Outside of work, Elaine is a Crossfit nut and a gardener.


Areas of Expertise: Innovation Acceleration, Design Thinking, Product and Service Design, Technology Development, Open Innovation