Great advertising goes beyond branding and speaks to the heart of people’s needs, fears, hopes and dreams.

Dara Treseder, the CMO of GE Ventures who gave an inspiring speech at this year’s Women of Silicon Valley event, explains how great advertising campaigns tie together emotions as well as analytical data.

My Diversity is Not Your Flag To Fly

"It has been a growing trend since 2000 - whatever - but in my opinion, the buzzword “diversity” should be put to rest in its grave and left alone." Davina Pancholi-Ifould, founder at rightgig, attended our Women of Silicon Roundabout event last year and gave...

The Business Benefits of Diversifying Your Workforce

To continuously meet and exceed the demands of your customer in today’s society, having a diverse workforce is no longer a luxury - it is a necessity. Businesses will struggle to thrive and grow if everyone in them thinks and behaves the same way. Having a diverse workforce...

Women of Silicon Roundabout - Feedback Round 1

It’s been 3 weeks since the Women of Silicon Roundabout #WinTec17 conference took place. What a day! Obviously, as producer, I am very pleased to say that the majority of our feedback, of those who took the survey or made the effort to email or connect with me definitely...

Diversity at Auto Trader: 10 Ways to Foster an Inclusive Culture

Having been an advocate of diversity and inclusion for my entire academic and professional career, there is only one thing I can claim to know with certainty; there are no short-cuts, no simple solutions and you need to be committed – for the long term. When you are dealing...

Diversity in Technology – A Note from the Producer

I am thrilled to be creating the UK’s first conference dedicated to increasing diversity and equal opportunity within the tech sector! Diversity in Technology, 15th June at 155 Bishopsgate: www.diversity-in-technology.com About this event With uncertainty on the horizon, it...

Women in Technology Event Series #WinTec17

Firstly, Happy New Year Everyone! Maddox Events is preparing a jam packed year of what will be great conferences across the board and I am especially excited about our Women in Technology Event Series calendar that we are in production with I will be taking the reigns once...

5 minutes with Founder & CEO of Fearless Futures: Hanna Naima McCloskey

She talks Strictly Come Dancing, starting up an organisation and engaging men in gender justice: @hnaima17 @fearlessfutures We love the name, why did you choose the name Fearless Futures? Fearless is a word that I think you feel when you can live true to who you are. It is...

Maggie Georgieva on Building Products & Growing the Women in Tech Space Globally

This week I had a chance to catch up with Magdalena Georgieva, a Senior Product Manager at HubSpot, a sales and marketing software company based in Cambridge, MA. We chatted about building products and growing the women in tech space in the U.S. and Europe. Read below to...

Diversity in The Face of Adversity

July 26, 2016 | Maddox Women in Tech

Following the UK's recent vote to leave the European Union, we have been inundated with negative economic forecasts and stark warnings that the UK will lose its position as the financial and technological capital of Europe. There are predictions of a brain drain, of...

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