Women in Tech News: Gender Stereotypes Banned in Advertising, $350K Girls Code-a-thon and More

June 21, 2019 | Daisy Bernard

From industry news to long-form interviews, we round up the need-to-reads on diversity in tech.


Booking.com launches a $350K scholarship program for women in tech

The initiative is aimed at leading US universities such as Cornell and Spelman, encouraging women to pursue careers in STEM. The booking site is also supporting a Code-a-thon hosted by Laura Dern.

Read more on The Drum >


Salesforce applies data strategy to address gender pay gap

The tech company are introducing a system where team leaders fill out scorecards to track how often they promote and hire women and underrepresented minorities.

Read more on Business Insider >


UK public wants government to tackle diversity issues in AI

According to a study by Censuswide on behalf of data visualisation company Qlik, citizens feel AI requires human intervention from the government and tech companies to ensure diversity. Of the 2,000 UK-based adults surveyed, Driving more gender diversity in AI is a responsibility of the tech industry, according to 32% of respondents, while 31% called on the government to take on that responsibility.

Read more on Computer Weekly >


UK advertising watchdog bans 'harmful gender stereotypes'

Following a review of gender stereotyping in adverts, the Advertising Standards Authority (ASA) have banned "harmful gender stereotypes" or those which are likely to cause "serious or widespread offence." Situations that fall out of the rule include adverts which show someone failing at a task because of their gender, or adverts aimed at new mothers which suggest that looking good or keeping a home tidy is more important than emotional wellbeing.

Read more on BBC News > 


Women Who Tech launches first health program

As part of the nonprofit organisation's Women Startup Challenge, ten early-stage female-led startups with a focus on health tech will be selected to compete for a $50k grant (£39.5k), equity-free, on October 7th at Paris City Hall, Hôtel de Ville. The initiative is sponsored by Johnson & Johnson, with a jury comprised by leaders such as Jean-Louis Missika, deputy mayor of Paris and Elena Fernandez-Kleinlein, interim head, Johnson & Johnson Innovation  – JLABS EMEA. 


Two women in tech mentioned during Queen's Honours

Maggie Berry, executive director at WEConnect International received an OBE. Largely known for her efforts in increasing the number of women working in IT, Maggie has been involved with several networking roles and initiatives. Sophie Wilson was awarded a CBE, a pioneering computer scientist and co-creator of the first Acorn Microcomputer. 

Read more on Computer Weekly >


Sex tech company sues NYC Subways for 'sexist' advertising rules

Dame Products, a company which makes sex toys for people with vaginas, is suing the Metropolitan Transportation Authority, the organisation that runs the New York subways, for forbidding them to advertise.  Dame says that despite spending $150,000 (£180K) after MTA's initial interest, their ads were rejected as they claimed to not allow adverts for  sex toys or devices for any gender.” The lawsuit lists the sexualised ads the MTA has allowed, and Dame have launched a social media campaign called #DerailSexism. In a statement, Dame co-founder and CEO Alexandra Fine said, “This lawsuit is important because it is necessary for us to change society misconception of vibrators and sexual pleasure as harmful when in truth, not reminding individuals that sex SHOULD be pleasurable — is harmful."

Read more on Refinery29 >

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